Why strive to be great? Isn’t good enough? Jim Collins spent 5 years researching what distinguishes great companies from good companies. In concluding his classic book Good to Great, Collins addresses a question he received from a student “Why should I try to build a great company? What if I just want to be successful?”
Good vs. Great Partnership Leaders
Good vs. Great Partnership Leaders
Good vs. Great Partnership Leaders
Why strive to be great? Isn’t good enough? Jim Collins spent 5 years researching what distinguishes great companies from good companies. In concluding his classic book Good to Great, Collins addresses a question he received from a student “Why should I try to build a great company? What if I just want to be successful?”