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great article - love the High School Musical Analogy ;-D. I agree Iger will go for the rich kids. however, their CEO's are very different from Jobs - they don't get "LA" where Jobs did. It will be very difficult to get those deals done without CEO level alignment. I'm betting on the rebels - there is just too much money in online gambling, especially with stock price lagging. he'll try to set up a new brand and keep it very separate from traditional disney brands - maybe try international first to gauge sentiment and backlash. he's already doing some experimenting in gambling: https://www.npr.org/2023/08/09/1192996989/disney-is-now-fully-in-the-sports-betting-business-with-espn-deal

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