What is This for That?

This for That is where partnerships leaders can find stories and insights on how to build better partnerships. Why? Because partnership is a largely overlooked and under-valued craft with its own tools, tactics and tales. Yet there’s a surprising lack of content available about this craft, especially compared to other functions like sales, product management, design or marketing. 

What are the key ingredients of a truly transformative partnership? That is one of the underlying questions This for That aims to answer for - and with - readers.

This for That prioritizes quality over quantity. Updates are sent out typically twice per month. Posts include interviews, advice columns, content recommendations and more. 

Who writes This for That?

My name is Glen. I’ve spent over a decade building partnerships in tech in the Bay Area. Before that, I helped build partnerships in politics inside the Beltway and on a couple presidential campaigns.  

I write This for That to expand my own knowledge - and yours. Writing in public helps me refine my approach to leading teams building partnerships. But this newsletter is about more than just my views. I regularly feature stories and insights from experts in different sectors, including edtech, fintech, career coaching, venture capital and more. I also uncover insights by looking beyond technology - like this interview with a former CIA agent and this one with a non-profit executive.   

Why should you subscribe? 

Subscribe if you want to build better technology partnerships to grow your company and your career. 

Who reads This for That?

This for That readers includes seasoned executives, mid-level managers and early career builders at companies big and small, including those below.

Airbnb
File:Productboard-logo-clean.png - Wikimedia Commons
TrueLayer Raises $70m to Build the World's Most Valuable Open Banking  Network | Business Wire
Checkout.com | Partner | Anchor Group NetSuite Consultants | Anchor Group
KPMG - Wikipedia
TripleLift - Programmatic Advertising Platform Reinvented