What is This for That?

This for That is where partnerships leaders can find stories and insights on how to build better partnerships. Why? Because partnership is a largely overlooked and under-valued craft with its own tools, tactics and tales. Yet there’s a surprising lack of content available about this craft, especially compared to other functions like sales, product management, design or marketing.  This for That prioritizes quality over quantity - posts are typically twice per month.  

Why should you subscribe? 

Because you want to build better partnerships to grow your company and your career. 

Who reads This for That?

Readers range from seasoned executives to early career builders at +100 companies big and small, including these …

Who writes This for That?

My name is Glen. I’ve spent over a decade building partnerships in tech in the Bay Area. Before that, I helped build partnerships in politics inside the Beltway and on a couple presidential campaigns and in political consulting.  

I write This for That to expand my own knowledge - and yours. Writing in public helps me refine my approach to leading teams building partnerships. But this newsletter is about more than just my views. I regularly feature stories and insights from experts in different sectors, including edtech, fintech, career coaching, venture capital, and more. I also uncover insights by looking beyond technology - in interviews with a former CIA agent, a non-profit executive, and an investigative reporter.