Archive - This for That

Guest post: An MCP Primer for Platform Partnerships Teams

Last year I was facing a difficult partnership strategy question in a new role I had taken on.

Jul 8 •

June 2025

Behind the Handshake: Rishita Patel

Behind the Handshake is an ongoing short-form interview series and today's post features Rishita Patel, a friend of TfT who brings a depth of…

Jun 11 •

May 2025

The Two Types of People at Work (And How to Deal With Both)

I start the meeting by trying to build rapport … I ask about my colleague’s weekend and decide to share a personal story about mine only to have them…

May 28 •

Behind the Handshake: Josh Fried

Today’s post is the first in a new series of short-form interviews called Behind the Handshake featuring different perspectives on building partnerships…

May 6 •

April 2025

Strategy before partnerships

The lesson from Trump's tariffs

Apr 22 •

January 2025

7 Key Issues Before Hiring Your First Partnerships Leader

With the start of a new year, certain early stage, growth companies are hiring their first partnership leader.

Jan 28 •

Craft your character this year

In 1983, U2 released a song called New Year’s Day that begins with the line “All is quiet on New Year's Day.”

Jan 1 •

December 2024

Saildrone: the coolest company you don’t yet know?

One man’s journey from passion project to partnership to purpose

Dec 3, 2024 •

November 2024

Recommendations for you

The Grinding Wheel vol. 10

Nov 25, 2024 •

October 2024

The Partnership that Saved Lego

In the time since you started reading this sentence, Lego has produced nearly 2,500 new bricks.

Oct 29, 2024 •

Writing a user’s guide to working with you

How long does it take to get to know someone at work?

Oct 1, 2024 •

August 2024

What is your job and will it survive AI?

Earlier this summer Intuit announced layoffs and cited artificial intelligence as one of the reasons they are shifting to a smaller workforce.

Aug 21, 2024 •

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