This for That

The Most Underestimated Role in Partnerships

I believe everyone working in revenue-generating partnerships should assume that someone senior within their organization doubts the value of partners.

Feb 4 • Glen Roth

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January 2026

We Need to Talk About Work Grief

A few months ago I interviewed Erika Wool and I asked her for an unpopular or contrarian view she holds.

Jan 1 • Glen Roth

November 2025

Behind the Handshake: Ross Siegel

The best freestyle rappers can spit rhymes that incorporate any word you give them: “archeologist” … “kumquat” … “virus.”

Nov 25, 2025 • Glen Roth

3

Recommendations for you

Grinding Wheel vol. 10

Nov 4, 2025 • Glen Roth

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October 2025

Minimum Viable Partnerships: Test Before You Invest

MVPs aren't just for Product teams

Oct 14, 2025 • Glen Roth

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September 2025

Behind the Handshake: Erika Wool

Timing is everything.

Sep 30, 2025 • Glen Roth

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August 2025

The career question you cannot avoid: depth or breadth?

Vincent Van Gogh faced the same question that Beyonce faces after each project: create another piece like that one or something different?

Aug 27, 2025 • Glen Roth

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Behind the Handshake: Sunil Daluvoy

Behind the Handshake is a short-form interview series and today's conversation features Sunil Daluvoy.

Aug 6, 2025 • Glen Roth

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July 2025

Guest post: An MCP Primer for Platform Partnerships Teams

Last year I was facing a difficult partnership strategy question in a new role I had taken on.

Jul 8, 2025 • Glen Roth

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1

June 2025

Behind the Handshake: Rishita Patel

Behind the Handshake is an ongoing short-form interview series and today's post features Rishita Patel, a friend of TfT who brings a depth of…

Jun 11, 2025 • Glen Roth

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May 2025

The Two Types of People at Work (And How to Deal With Both)

I start the meeting by trying to build rapport … I ask about my colleague’s weekend and decide to share a personal story about mine only to have them…

May 28, 2025 • Glen Roth

4

2

Behind the Handshake: Josh Fried

Today’s post is the first in a new series of short-form interviews called Behind the Handshake featuring different perspectives on building partnerships…

May 6, 2025 • Glen Roth

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